Why do you need a copywriter?
- Charlie Jones
- Mar 31, 2021
- 3 min read
Copywriting is a bit of an odd profession. When writing itself is universally free, where's the value in it as a premium service? I've lined up the top 3 reasons why copywriting is integral to brand success and not just to tap away at home on your laptop...
Time
If you’re a business owner, you’ll know that the one thing that always seems to escape is actually having the time to get the details right. Whether it’s an ‘about me’, keeping a blog schedule, or even just making sure it actually reads correctly for your consumer, it all takes another invaluable grain from your ever-thinning hourglass.
To keep the point short (God knows you need it to be), when you invite a professional to oversee your writing, what you’re really doing is handing all those fiddly ‘does that sound right to you?’ bits to an experienced hand, freeing your work life up to focus on the things that really matter to your business.
Time is a valuable asset - plus, what most copywriters trade with!
Quality
Remember what I said about tapping away at your laptop? Even if you were to use the same computer, the difference between your efforts and a trained copywriter is putting the hours in for mastery.
Think about a plumber: technically speaking, you now have all the information in the world to fix your own pipes directly at your fingertips. But, would you? Probably not. Why? Because you trust in their ability and hours of experience to get it right.
If someone asked you to write a catchy article about yourself or your business, where would you start? Have you considered the tone of voice, or the running angle that needs to thread through - plus how to make those headlines punchy? For any copywriter worth their salt, these questions are just another day on the job. Having trained as a journalist - and with a few years of putting pen to the paper following - starting on a new piece of writing is no longer a question of ‘how’, but ‘how much?’
The reality is, your specialist piece has been written countless times before and I can guarantee you there is a formula that works for successful reading. Sadly, it’s a formula that only comes easily to those that have either, a) spent way too much time doing it, or b) had the good fortune of being born as the next poet laureate.
When it comes to your business, never settle for second best - your competitors sure as hell won’t.
Feedback
The final and most important quality you’ll find in a copywriter is the ability to talk. It’s often hard to properly stand back from something you’ve created and truly assess its faults or favours. But when it’s someone else’s work? Everyone’s a critique.
From the smallest social post to a full-length report, you know when something seems off or not on-brand. Having a copywriter create, listen to your feedback and edit that work places you firmly in the seat that your audience is taking every day, allowing you to see in realtime how your business could be perceived - without the added blinkers.
So, the next time you see yet another tweet or LinkedIn post get pulled due to an unintentional innuendo that almost went viral, ask yourself: would they have saved themselves a lot of time, anguish and a chance of better brand engagement if they’d just asked a professional to help? When it comes to time, quality and feedback, I think the answer is obvious.
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